SPINNING YOUR REFERRAL WEB
CLIENT: Real Estate Company
PROBLEM: Each year when crafting their business strategy, REALTORS face the same challenge…can they repeat the previous years success and have the same production and have the same financial results and profit. While NAR tells us that better than 85% of consumers would use their past REALTOR again and share their names with friends, family and co-workers in an effort to drive referrals to their Realtor, the reality is that less than 30% do. Each year this gap widens creating more and more opportunity for education and transformation in the industry.
SOLUTION: The client embraced the Agent’s challenge of re-capturing “nurtured” business relationships and overcoming the widening gap and degrees of disconnect with past buyers, sellers and referral prospects. In this session you will learn how the agent builds an effective and efficient strategy of consistent “touches” to build a sustainable referral network to ensure you maintain a top of mind status.
Disclaimer: This is a short excerpt of the actual class.